Introduction
As it is widely known that the website is the primary representation of the company and becomes the first form of an initial contact with a client in the modern world of using the Inter net. A good website is one that is enhances visitors interest through development, getting the customer’s attention and appealing to them so that they make a purchase. At the same time, having a bad design of a website is rather counterproductive – people are leaving the site and can leave negative comments about the brand. This blog will discuss the important facets of website design, its relation to and effects on the user experience or UX, and how you can enhance your website to further capture the user’s attention and drive more conversions.
Why the Design of Web site is Important
1. Website design is very critical in the experience of the user to achieve his or her wants and needs.
Answer: Website design is important because it is at the fore front of the perception users have of your website. They can enhance the ease of use of the site as well as the fun aspect of the site hence enabling users to find what they are looking for or even get to conduct an activity which is a purchase or even get to fill a contact form among others. In the same regard, a bad design of a website can prove to be a fatal decision as it increases chances of the user bailing out, decreases level of interaction with the site and ultimately reduces sales. Some of the fine aspects that are worth observing when designing a website include beauty, direction, adaptability, and time. “Website design mistakes“.
2. What can could go wrong in web design and contribute to the poor usability of the site?
Answer: Some of the worst offenders that web designers can commit in designing the site include:
- Cluttered Layout: In working on the specific layout, it should be noted that having too much information on the site, chaos will most likely occur, which means that users will not be able to find what they are interested in.
- Slow Load Times: Users can easily get bored and leave the web page that is why slow loading pages cause high bounce rates. In their findings, it was established that the patience of users tends to expire after the websites have failed to load within the next two seconds.
- Poor Mobile Optimization: Since many people use their cellular devices to access the internet, a website that is not friendly to this type of devices will push away a lot of your visitors.
- Inconsistent Design: The problems with font and color choice, and layout of the Website may make it look unprofessional or give the user a mess.
- Complicated Navigation: If users cannot find what they are looking for with relative ease they will simply move on. Organization is crucial when it comes to the usage, as the last thing a user would want is to get lost in the site.
Significance or the Impacts of Poor Website Design
3. What is likely to happen when a company develops a poorly designed website?
Answer: The following shows some of the effects of a bad design on a company’s website:
- High Bounce Rates: People tend to abandon your website if it is hard to navigate, or it takes long to load thus resulting to high bounce rates.
- Low Engagement: Bad design also has a negative impact on any site since the goal of any site is to have users engage themselves with the site and the content the site has to offer.
- Lost Sales: With poor design, potential customers may be put off from going through with a purchase thus the organization may lose potential sales and income.
- Damaged Brand Reputation: Some of the negative impacts include; A substandard website is damaging to the brand image and they can make a company or brand look unprofessional and untrustworthy.
- Reduced SEO Performance: This means that search engines also take into account the side of the people who use the internet for searching sites to rank. Other than that, if a site is not designed properly, then it will affect your SEO and you will be pushed to the irrelevant pages. “Website design mistakes“.
Website design tips that you can use
4. What tips can be given on website design in order to increase its usability?
Answers: Below are some recommendations for enhancing your website design:
- Simplify the Layout: Clarity in designs means that a user is able to concentrate on the content within your site and is able to move from one page to another. White space also has to be well utilized in a way that would not result to clutter.
- Improve Load Times: Squash as many JS and CSS files as possible and utilize cache and content delivery networks (CDNs) to allow the page to load faster. Other tools such as Google PageSpeed Insights can assist in the discovery.
- Optimize for Mobile: Your website must be completely optimized for all the devices it is accessed from. It is recommended that you should view your site on different resolutions to make sure that the experience is similar.
- Maintain Consistency: Always stick to the given website fonts, color and style to enhance on the overall appearance and professionalism.
- Enhance Navigation: It needs to be clear and easy to understand the logical structure of Navigation menus and(progress) the main pages have to be always easily accessible. Add a search toolbar to assist users find certain material in a particular period of time.
- Focus on User-Centric Design: Think of your users when coming up with your designs. It is common to conduct user testing in order to capture real people’s experiences and apply the results to improvements.
Case Studies: Last Reviewed December 19, 2016 Categories: Brand Strategy and Design, Website Design Successful website redesigns This article was published on November 2, 2016 In today’s fast-paced world, design trends are constantly evolving fast Now, let’s reveal 10 rules for successful website redesigns The following rules will help to avoid getting lost in this ocean of changes and deliver great results Another rule of successful website redesigns is implementing qualitative work off
5. Do you know any sites that have made successful redesigning?
Answers: Here are a few case studies of businesses that had a better UX after a new web design was incorporated:
- Airbnb: These changes targeted on making the booking easy and improving aesthetics of the website. These modifications brought out more traffic from the users thus implying higher rates of booking.
- Spotify: Mobile applications of Spotify became more convenient and attractive for a user compared to the previous versions. They found that the app usage was higher and their overall customer satisfaction of the customers of this company was also higher after the changes.
- Slack: The new look of slack’s website was a marked improvement, with navigational enhancement and simplification of the onboarding process. This significantly influenced the number of people who signed up to use the various services as well as actively participate in the related activities.
There is also review on the Role of Professional Web Designers.
6. Should I get a professional web designer?
Answers: To sum up, the Decision to hire a professional web designer can be beneficial for any business. It can only be achieved by the professional designers who are able to design the site to look more aesthetic and at the same time functional for achieving the set down business needs. It can also help you to check and fix the problems of slow site speed and poor user experience. Although, it is rather cost-efficient to design your site on your own, it may cost more down the line due to the poor design that scares customers.
Conclusion
Good website design is important in that it enables delivery of good user experience, increased traffic and probable conversion. Appreciating the value of good website design on the consumer and realizing its ability to influence the Internet website’s performance deliver the business owners the chance to build a site that can not only transfix the visitors or consumers but also win their confidence to buy the products. Do not skimp the website design – go for a good design as the website will be the face of the business.