Your website gets traffic but no enquiries. Here is where it leaks.

Traffic without enquiries is the most common complaint we hear, and it is almost never one big problem. It is usually four or five small leaks, each costing a few percent, compounding into a site that looks busy and produces nothing. Here is where to look, roughly in the order the leaks tend to be worth fixing.

First, check the traffic is real

Before diagnosing conversion, make sure you have visitors worth converting. Open your analytics and look at which searches and which pages are bringing people in.

If most of your traffic arrives on the home page from searches for your own business name, those people were already going to contact you. They are not new demand and they will not respond to conversion work. If your traffic is coming from searches that do not describe what you sell, no layout change will help — the problem is which searches you are visible for, not what happens afterwards.

This step matters because the rest of this article assumes the right people are arriving. If they are not, start there instead.

Leak 1: no page answers the price question

This is the biggest one and the one businesses resist most.

Your visitor wants a number. Not a quote, a number — enough to know whether you are in their universe. When no page addresses it, they leave to find a site that does, and that site gets the enquiry.

You do not have to publish a price list. What works is explaining how pricing works: what drives it up, what a typical engagement includes, what the range depends on. A page that says “most projects of this kind fall in a particular band, and here is what moves it” keeps people on the site. A page that says “contact us for pricing” loses them.

Leak 2: one page is being asked to do eight jobs

If your business sells six services and your website has one “Services” page listing all six, you have a problem in two directions at once.

For search, that page cannot rank for six different things; the signal is diluted and something more specific beats it every time. For the visitor, they have to work out which paragraph applies to them, and they have to do that while also deciding whether to trust you.

Each distinct thing you sell needs a page it can own, with its own heading, its own detail and its own next step.

Leak 3: the form asks too much, too early

Every field is a reason to stop. Look at your form and ask, for each field, whether you genuinely cannot respond without it.

• Budget dropdown as a required field: a large number of people who do not know their budget yet will close the tab rather than guess.
• Company name, GST number, designation: you can ask on the call.
• “How did you hear about us?” useful for you, a tax on the visitor.
• A captcha: real customers fail these. Use a hidden field and rate limiting instead; it stops the same bots without punishing anyone.

Also check the mobile experience of the form specifically. Wrong keyboard type on the phone field, labels that disappear when you tap, an error message that says “invalid input” without saying which input — each of these loses a real person who was willing to enquire.

Leak 4: the next step is not where people are

Most pages put the call to action at the bottom. Most visitors never reach the bottom.

Every page should offer its next step at the point where someone has read enough to want it, which is usually a third of the way down, and again at the end. On mobile, a phone number that is not a tappable link is a wasted enquiry; so is a WhatsApp number written as text instead of a link.

And the action should match the page. Someone reading a service page is not ready to “Get started”. They might be ready to see what an audit looks like, or to ask a question.

Leak 5: nothing on the page says who you are

A visitor comparing three suppliers is looking for reasons to eliminate two of them. Missing information is the easiest reason.

A full street address, a landline or mobile that someone answers, real photographs rather than stock imagery, the names of the people who will do the work, and a clear statement of what you do not do — these do more for conversion than most design changes. Stock photography of a handshake actively costs you, because everyone recognises it.

Leak 6: it is slow where your customers are

Speed is a conversion issue before it is a search issue. A visitor on mobile data in a market, with two other tabs open, does not wait.

Test on a mid-range phone on a mobile connection, not on your laptop. The usual culprits are a hero image several megabytes larger than it needs to be, a slider nobody scrolls, fonts that block rendering, and a chat widget that loads a quarter of a megabyte before anyone has decided to stay.

Leak 7: the enquiry arrives and nothing happens

Worth checking before you spend anything on the website. Fill in your own form from a phone that is not yours and time the reply.

Does the submission actually arrive? Does it land in a spam folder? Is there a confirmation to the visitor so they know it worked? Who replies, and how long do they take? An enquiry answered the next afternoon has often already hired someone else.

We have seen sites where the conversion problem was entirely this, and the layout was blamed for a year.

How to work out which leak is yours

Do it in this order, because the cheap diagnostics come first:

1. Submit your own form from a phone. Time the response.
2. Load your top three pages on a mid-range phone on mobile data. Count the seconds.
3. Open analytics and check whether your traffic is branded or genuinely new demand.
4. Read your top landing page as a buyer and ask: what does this cost, and what do I do next.
5. Only then change anything.

Most of that takes an afternoon and costs nothing. It is also, frequently, where the answer turns out to be.

If you would rather someone else looked

Send us the URL and we will send back a written teardown within two working days: where we think the enquiries are leaking, in order of what it would be worth fixing, and what is already working. No pitch attached, and you keep the document either way.