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Digital Marketing

PayPer Click

Paid traffic, measured against enquiries, not clicks.

The short version

What this actually means

Ads are the fastest way to get in front of buyers, and the fastest way to waste money. The difference is almost always the destination page and the tracking, not the bidding.

We start small, prove the cost per enquiry, and scale only what works. If a campaign is not paying for itself, we say so rather than quietly spending your budget.

Talk it through

Who it is for

Businesses that need leads now, or want cover while SEO matures.

What you receive

  • Campaign setup and structure
  • Ad copy and creative
  • Conversion tracking
  • Monthly optimisation and reporting
What is included

How we do it

01
Search and social campaigns

Google Ads and Meta, whichever suits the intent.

02
A landing page built for it

Ad traffic sent to a page designed to convert, not the homepage.

03
Conversion tracking first

Set up before spending, so results are measurable from day one.

04
Negative keywords managed

Money not spent on searches that will never buy.

05
Cost per enquiry reported

The number that actually matters.

Questions

Before you ask

What budget should we start with?

Enough to gather data — usually a modest daily budget for four to six weeks. We would rather prove it small than scale a guess.

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