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Content marketing is not blogging for the sake of it. It is working out what your buyers search before they are ready to buy, and being the clearest answer they find.
Written properly, one article keeps bringing enquiries for years. Written to hit a word count, it brings nothing and quietly dilutes your site.
Businesses with a considered purchase, where buyers research before enquiring.
Chosen from search data and your sales calls, not guesswork.
Researched properly, not spun.
Headings, schema and internal links that help it rank.
Every article routes readers toward a service page.
We report which pieces earn traffic and which do not.
Fewer, better pieces beat a weekly filler post. For most clients two to four solid pieces a month is the right rhythm.
Technical fixes first, then content that compounds.
Read moreProfiles that look like a real business and feed the site.
Read morePaid traffic, measured against enquiries, not clicks.
Read moreThe second largest search engine, treated like one.
Read moreSend us the site you have now. We'll tell you exactly what's costing you enquiries — free, in two working days.