A logo has to survive being embroidered on a shirt, printed on an invoice, and shrunk to a favicon beside a search result. Most logos fail the last one because they were designed on a large screen and never tested small.
We design for the smallest use first, then scale up. You get the full set of files and, importantly, the rules for using them.
New businesses, rebrands, and companies whose current logo breaks when small.
From signage down to a 16px favicon.
Because it will be stamped and embroidered eventually.
Vector, raster, light and dark variants, favicon sizes.
Clear space, minimum size, what not to do.
Genuinely different concepts, not three colours of one idea.
Two rounds on the chosen direction. In practice that is enough when the brief is properly set at the start.
Send us the site you have now. We'll tell you exactly what's costing you enquiries — free, in two working days.